AFTER
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Campaign scene of friends sharing a quiet moment among granite boulders after climbing

AFTER / OUR PHILOSOPHY

YOU ARE
ALLOWED TO
WANT BOTH.

A stronger body. A richer life.
Room for both. 43 g of it, per pint.

Why After

01 / THE NAME

THE FINISH.
THEN LIFE.

The walk down from the summit. The coffee after the run. The evening after work.

That is the part we are here for. So we called it After.

Two runners following a granite trail into the hills, a campaign scene

02 / WHAT WE BELIEVE

  1. You can want both.

    A strong body and a good dessert. Same person, same day. No contradiction.

  2. You don’t earn dessert.

    No run is a permission slip. Eat it because it’s good and it’s good for you.

  3. The finish isn’t the point.

    What comes after the effort is where life actually happens. Give it room.

Lifter wearing an AFTER tee in an athletic campaign portrait

03 / WHERE IT COMES FROM

MADE BY PEOPLE
WHO MOVE.

Running. Climbing. Treks. MMA. We train, and we like dessert. After is the gelato we wanted after all of it. From Bengaluru.

04 / THE STANDARD

STRONG INSIDE
THE TUB.

43G PROTEIN · PER PINT · 43G PROTEIN · PER PINT · 43gPROTEIN

Artisanal. Small batch. Sourced close to Bengaluru. 43 g of protein and real fibre in every pint, built into the base.

  • Milk protein concept, the base of every AFTER pint
    43g proteinPer pint. In the base, not on top.
  • A scoop of dark chocolate gelato, concept image
    ArtisanalSmall batch. Churned slow. Tasted every time.
  • Local dairy concept, certified-organic milk is the goal
    Locally sourcedKarnataka cacao and coffee. Local organic milk.
  • Indian cacao concept, a natural source of fibre
    High fibreCacao brings some. The base brings the rest.

05 / ROOM FOR YOU

PERSONAL BEST.
ORDINARY TUESDAY.
SAME WELCOME.

Come after a climb. After work. Just because.
No pace to match. Nothing to prove.

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